It’s one thing to generate a some great new product ideas which the world needs, but it’ll surely collect dust if your packaging lacks efficient communication. Packaging your invention is all about communicating the details, so don’t make assumptions how the person you’re trying achieve already knows what you know.
I always enjoy watching talented inventors, engineers and designers describe their creations to colleagues. There will be an assumptive “you know what I mean” going on as they skip the facts during the description phase of the explanation, which eventually leads to a communication break-down. I find the best way to overcome these sorts of problems is by bringing in the person who has no working knowledge of the project. Now, talk towards the stranger, how to patent ideas a clean slate with no predetermined notions of your invention. Simply you will amaze yourself when you sit and also take notes on they talk about the cool product.
Watch how they analyze the invention, discovering its product patent or service benefits. As an inventor you’ll know that your whole demeanor and language selection will change, almost like you’re emailing a girl or boy. It’s right then and there you’ll have the genius of communication. You’ve to throw all the jargon out the window and remove preconceptions. Encourage this in order to person ask fears. Act as the teacher, because when you teach, you will need to re-evaluate everything you know on the subject and present it a great easy-to-understand data format. Teaching is learning, so hopefully the exercise will teach you how speak your discovery.
Remember, particularly when buy what gachisites don’t know. This makes things especially difficult when your invention is one challenge consumers have never seen before. In that case you’re responsible for showing the problem a user faces and how your creation solves it, using language they understand. It’s not as simple as it seems, but having fresh eyes study your invention, as I described earlier, helps you know the way to market and communicate it.