Trademark Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in realization they will become your best business asset. There is a common misconception that registering a company, purchasing the website names and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical treatments.

Questions often arise as to if to register a hallmark. The simple answer is that it is imperative, providing the only form of protection supplies exclusive legal rights to utilize the company trademark for the specific goods and services, both in the offline and Online Trademark status search India environments; affording the business the option to stop others from with the golf irons brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of this business’ offerings provides the legal specifics of policy. It is important that the range of merchandise and/or services that business produces is correctly classified into one of the 45 separate categories available.

It is important to spotlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect organization and business conception australia wide too. Having rights towards brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be entered.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the job. However, objections are rare and the majority of trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval for the exclusive user belonging to the specified trademark for the plethora of goods and services went for under the application.